Funeral Planner & Guidebook
A Comprehensive Workbook and Guide to Plan a Funeral After a Loss
Provide grieving families with a premium, structural funeral planning guidebook. Increase client retention, protect your brand authority, position your firm as an empathetic leader, and ensure you're the one they go to when it's time to execute their plans.
Provide grieving families with a premium, structural funeral planner guidebook. Increase client retention, protect your brand authority, position your firm as an empathetic leader, and ensure you're the one they go to when it's time to execute their plans.
What Is The Funeral Planner & Guidebook?
The Ultimate Client Care & Referral Asset for Your Business
This premium, 123 page logistical workbook is a physical asset designed to be gifted by professionals to families navigating an immediate loss, or distributed to clients who want a proactive roadmap to protect their children.
What It Does For Families
It serves as a clear, step-by-step roadmap to plan a funeral, and document estate information. From a checklist for the first 24 hours, through writing a eulogy, this funeral planner will guide your client through their crisis.
How it Drives New Revenue
The book bridges the gap between logistical chaos and your professional services. It prompts families to secure final arrangements, guiding readers directly back to your business to purchase immediate packages, coordinate estate administration, or manage inherited assets.
Why It's a Powerful Referral Engine
When a loss occurs, families fill this out together around the kitchen table. Having your custom-branded logo on the cover positions your business as the trusted anchor during a crisis, putting your name at the center of critical, multigenerational discussions.
Why It's A Lasting Brand Asset
It replaces forgettable promotional marketing with a deeply empathetic, tangible resource. It protects your local reputation and ensures yours is the very first phone number the family calls when it is time to execute their plans.
Why It's a Powerful Referral Engine
When a loss occurs, families fill this out together around the kitchen table. Having your custom-branded logo on the cover positions your business as the trusted anchor during a crisis, putting your name at the center of critical, multigenerational discussions.
Why It's A Lasting Brand Asset
It replaces forgettable promotional marketing with a deeply empathetic, tangible resource. It protects your local reputation and ensures yours is the very first phone number the family calls when it is time to execute their plans.
What It Does For Families
It serves as a clear, step-by-step roadmap to plan a funeral, and document estate information. From a checklist for the first 24 hours, through writing a eulogy, this funeral planner will guide your client through their crisis.
How it Drives New Revenue
The book bridges the gap between logistical chaos and your professional services. It prompts families to secure final arrangements, guiding readers directly back to your business to purchase immediate packages, coordinate estate administration, or manage inherited assets.
Inside the Funeral Planner
Elegantly designed layouts meets highly functional organization
(Click any image to view it larger)
How Firms Use Our Funeral Planner
And How to Maximize It to Impact Your Bottom Line
Law Firms & Financial Institution Strategies
Funeral Homes & Death Care Industry Strategies
Nursing Homes, Senior Living, & Hospice Facility Strategies
How Firms Use
Our Funeral Planner
And How to Maximize It
to Impact Your Bottom Line
Law Firms and Financial
Institution Strategies
Funeral Homes & Death Care
Industry Strategies
Nursing Homes, Senior Living,
& Hospice Facility Strategies
We Don't Just Sell Books
We Hand You a Turnkey Community Marketing Program

Hosting a seminar or resident workshop is the single most effective way to secure contracts and build community trust. But designing presentations and writing scripts from scratch takes weeks of frustration.When you order our custom-branded guidebooks, we give you the entire event in a box:
The Complete Presentation
A professionally designed PowerPoint & Keynote deck matching the exact flow of the Guidebook.
The workshop is meant to guide attendees through the process of pre-completing the funeral planner.
Attendees are then instructed to pass the planner along to their heirs or estate executor.
Word-for-Word Presenter Scripts
Gentle, supportive, and emotionally intelligent scripts. No clinical "industry jargon."
Plug-and-Play Marketing Kit
Beautifully designed flyer templates and social media images to fill your room effortlessly.
Elevate Your Reputation
From turnkey bundles to custom branded covers
Tier 1
Traditional
No Setup Required
Free Shipping
Standard planner with original cover design (no customization)
Premium soft-touch cover with full-color interior layouts
Fast-shipping bulk bundles ready to distribute quickly
Social Media Deployment Kit
Lead Magnet Workshop Kit
Tier 2
Co-Branded Cover
$199 Setup Fee
Free Shipping
Everything in Tier 1, plus:
Custom exterior branding
Your firm’s logo, business or individual name printed directly on the front cover
Optional addition of contact information to the cover
Optional removal of the feather design from the front cover
Frequently Asked Questions

About the Author
Erin Sommer is a strategic marketing executive with more than 12 years of experience leading marketing and digital operations for an estate planning law firm, financial institutions, and an elite customer experience consulting organization. Throughout her career, she has built systems, streamlined complex processes, and helped people navigate important life decisions through clear communication and thoughtful organization.Her journey to writing this guidebook began 13 years ago when her brother passed away unexpectedly from an undiagnosed heart condition.As her family struggled to process the shock of losing him, Erin immediately began searching for a funeral planner that could walk them through everything that needed to be done after a death. Instead, she found only funeral pre-planners designed for people planning ahead. There was nothing available to help families who were suddenly faced with making funeral arrangements after an unexpected loss.Determined to help her parents stay organized during an incredibly difficult time, Erin created a binder to keep track of funeral plans, obituary notes, important documents, financial information, and the countless details that quickly become overwhelming after someone dies.Over the next 13 years, as family and friends lost loved ones, Erin created additional funeral binders; each time refining the contents based on real-world experience and the needs of grieving families.Eventually, she realized that if her own family had searched so desperately for a resource like this, many other families were likely in need of the same thing.This guidebook is the result of 13 years of real-world refinement, combined with Erin's professional experience working alongside estate planning attorneys and financial professionals. Her hope is that it provides families with practical guidance, organization, and a sense of direction during one of life's most overwhelming moments.
About Forest City Publishing
At Forest City Publishing, we specialize in high-quality, branded funeral planners designed specifically for law firms, estate planners, and funeral homes. We handle the entire design process, seamlessly incorporating your company logo and brand colors directly onto the cover. Whether you want to provide a custom funeral planner as a VIP client gift or deploy them as high-converting lead magnets, our turnkey wholesale solutions make it effortless to keep your brand in front of clients when they need you most.

Premium Quality

Printed in the USA

Fast Turnaround
Deepen Relationships, Strengthen Your Reputation & Differentiate Your Firm.
Get Our Complimentary, Client-Ready Password Ledger
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✓ White-Label Use
Full permission to print or email directly to your firm's staff and clients. Includes a blank space to add your logo & contact info.
✓ Asset Tracking
Clean grids for account logins, security questions, important document locations, and safe box locations with key codes.
✓ Reduced Overhead
Eliminates the administrative nightmare of missing data during intake. Clients may provide family members with copies as well.
Stop letting missing client account details delay your operations.
Give your families this fillable tracking blueprint to secure vital digital credentials and physical assets before an emergency hits.
By clicking "Download" you are consenting to receive occasional marketing emails from Forest City Publishing. We respect your privacy and will never sell or share your data. You may unsubscribe at any time.
How Firms Use Our Funeral Planner
And How to Maximize the Impact to Your Bottom Line
Law Firms & Financial Institution Strategies
Funeral Homes & Death Care Industry Strategies
Nursing Homes, Senior Living, & Hospice Facility Strategies
How Firms Use
Our Funeral Planner
And How to Maximize the Impact to Your Bottom Line
Law Firms and Financial
Institution Strategies
Funeral Homes & Death Care
Industry Strategies
Nursing Homes, Senior Living,
& Hospice Facility Strategies

Increase client retention.Protect your brand authority.Position your firm as an empathetic leader.
Ensure you're the one they call.
Choose the Option That's Right for You
From Individual Copies to Wholesale, We Have It Covered
Family & Individual Copies
select your preferred retailer below
Wholesale & Custom Branded Options
Choose your tier & order quantity to view pricing
Tier 1
Traditional
No Setup Required
Free Shipping
Standard planner with original cover design (no customization)
Premium soft-touch cover with full-color interior layouts
Fast-shipping bulk bundles ready to distribute quickly
Social Media Deployment Kit
Lead Magnet Workshop Kit
Tier 2
Co-Branded Cover
$199 Setup Fee
Free Shipping
Everything in Tier 1, plus:
Custom exterior branding
Your firm’s logo, business or individual name printed directly on the front cover
Optional addition of contact information to the cover
Optional removal of the feather design from the front cover
Frequently Asked Questions
Contact Forest City Publishing
Text or Call: (440) 253-0905
[email protected]Forest City Publishing
14616 Pearl Rd
Unit #1074
Strongsville, OH 44136
(By Appointment Only)
Schedule a Call
We're available to discuss any questions you may have
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Terms of ServiceEffective Date: June 25, 2026Welcome to funeralandestate.com, operated by Forest City Publishing. By accessing or using this website, purchasing our funeral planning products, or utilizing our digital resources, you agree to be bound by these Terms of Service.## 1. Use of Site and Intellectual PropertyAll content on this website, including but not limited to text, graphics, planner layouts, worksheets, templates, book designs, digital resources, and other materials, is the property of Forest City Publishing and is protected by copyright and intellectual property laws.Purchased products and resources are provided for your personal use only. You may not reproduce, copy, distribute, publish, modify, resell, sublicense, or create derivative works from any physical or digital materials without prior written permission from Forest City Publishing.## 2. Informational Purposes OnlyThe materials provided through funeralandestate.com, including funeral planners, worksheets, checklists, templates, and related resources, are intended for organizational and informational purposes only.These materials do not constitute legal advice, financial advice, estate planning advice, tax advice, medical advice, or any other professional advice. Forest City Publishing does not provide legal or financial services.For decisions involving wills, trusts, estate administration, financial accounts, legal documents, taxes, or other binding arrangements, users should consult a qualified attorney, financial professional, tax professional, or other appropriate licensed professional.## 3. Purchases and RefundsBy placing an order, you agree to provide accurate and complete information necessary to process your purchase.Forest City Publishing reserves the right to refuse, cancel, or limit orders at its discretion, including orders suspected of fraud, unauthorized use, or violation of these Terms of Service.Due to the nature of digital products and downloadable resources, refunds may not be available after a product has been delivered or access has been provided. For physical products, refund eligibility may vary depending on the condition of the product and circumstances of the request.If you experience an issue with a purchase, please contact us and we will make reasonable efforts to assist you.## 4. Third-Party Services and LinksOur website may contain links to third-party websites, platforms, or services, including payment processors, retailers, or other resources.Forest City Publishing is not responsible for the content, policies, security, or practices of third-party websites. Your use of third-party services is subject to their own terms and privacy policies.## 5. Limitation of LiabilityForest City Publishing and its representatives shall not be liable for any direct, indirect, incidental, consequential, or other damages resulting from the use of our website, products, digital resources, or inability to use our materials.Our products are designed to help users organize information and prepare for future planning. Users remain responsible for their own decisions, actions, and any professional guidance they seek.## 6. Governing LawThese Terms of Service shall be governed by and construed in accordance with the laws of the State of Ohio, United States, without regard to conflict of law provisions.## 7. Changes to These TermsForest City Publishing reserves the right to update or modify these Terms of Service at any time. Any changes will become effective when posted on this website with a revised effective date.## 8. Contact InformationFor questions regarding these Terms of Service, please contact:Email: [email protected]
























