
Funeral Planner & Guidebook
A Comprehensive Workbook and Guide to Plan a Funeral After a Loss
The Ultimate Client Care & Referral Asset for Your Business
Provide grieving families with a premium, structural funeral planner guidebook. Increase client retention, protect your brand authority, position your firm as an empathetic leader, and ensure you're the one they go to when they need help with asset transfers & funding.
The Ultimate Client Care and
Referral Asset for Your Business
Provide grieving families with a premium, structural funeral planner guidebook. Increase client retention, protect your brand authority, position your firm as an empathetic leader, and ensure you're the one they go to when they need help with asset transfers & funding.
What Is The Funeral Planner & Guidebook?
This premium, 124-page soft-touch logistical workbook is a physical asset designed to be gifted to both active clients and prospective families.
What It Does For Families
It serves as a clear, step-by-step roadmap to record final wishes, safeguard digital credentials, and catalog overlooked accounts and assets before critical data is lost.
How it Drives New Revenue
The book explicitly directs families to seek professional counsel. It acts as an active intake tool, prompting readers to schedule a consultation and bring the completed planner straight to your office.
Why It's a Powerful Referral Engine
Families fill this out together around the kitchen table, which puts your custom-branded cover & firm name directly at the center of multigenerational inheritance discussions.
Why It's A Lasting Brand Asset
It replaces forgettable promotional items with a deeply empathetic gift that protects your firm's reputation and ensures you are the team they call when it's time to transfer the estate.
Why It's a Powerful Referral Engine
Families fill this out together around the kitchen table, which puts your custom-branded cover & firm name directly at the center of multigenerational inheritance discussions.
Why It's A Lasting Brand Asset
It replaces forgettable promotional items with a deeply empathetic gift that protects your firm's reputation and ensures you are the team they call when it's time to transfer the estate.
What It Does For Families
It serves as a clear, step-by-step roadmap to record final wishes, safeguard digital credentials, and catalog overlooked accounts and assets before critical data is lost.
How it Drives New Revenue
The book explicitly directs families to seek professional counsel. It acts as an active intake tool, prompting readers to schedule a consultation and bring the completed planner straight to your office.
Inside the Funeral Planner
Elegantly designed layouts meets highly functional organization
(Click any image to view it larger)
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✓ White-Label Use
Full permission to print or email directly to your firm's staff and clients. Includes a blank space to add your logo & contact info.
✓ Asset Tracking
Clean grids for account logins, security questions, important document locations, and safe box locations with key codes.
✓ Reduced Overhead
Eliminates the administrative nightmare of missing data during intake. Clients may provide family members with copies as well.
Stop letting missing client account details delay your operations.
Give your families this fillable tracking blueprint to secure vital digital credentials and physical assets before an emergency hits.
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About the Author
Erin Sommer is a strategic marketing executive, and the founder of Forest City Publishing. With over 12 years of experience leading multi-channel marketing and digital operations for an estate planning law firm, financial institutions, and an elite customer experience consulting organization, she has spent her career working at the intersection of professional services and streamlined business logistics.Erin’s path to authoring this guidebook, however, began with a sudden family crisis fourteen years ago.When her brother passed away unexpectedly from an undiagnosed heart condition, her parents were left devastated and blindsided. Stepping in to help with some of the administrative fallout, Erin quickly realized that while resources existed for long-term "pre-planning," there was absolutely nothing available to guide a family through the chaotic, sudden logistical puzzle of a crisis, such as organizing estate details, and coordinating immediate funeral arrangements.To bring order to the chaos for her parents, Erin built a highly structured physical binder to manage the immediate affairs. Over the next decade, whenever friends or community members faced a sudden loss, Erin would step in to build and refine these binders for them, updating the frameworks based on real-world needs.Today, she has transformed those 14 years of hands-on iterations into this definitive funeral planner and guidebook. Backed by her professional background in elder law and estate administration, her mission is to ensure that when a crisis hits, families have immediate access to the logical structure, clarity, and administrative relief needed to navigate the process seamlessly.
About Forest City Publishing
At Forest City Publishing, we specialize in high-quality, branded funeral planners designed specifically for law firms, estate planners, and funeral homes. We handle the entire design process, seamlessly incorporating your company logo and brand colors right onto the cover of our flagship planners. Whether you want to provide a custom funeral planner as a VIP client gift or deploy them as high-converting lead magnets, our turnkey wholesale solutions make it effortless to keep your brand in front of clients when they need you most.

Premium Quality

Printed in the USA

Fast Turnaround
Deepen Relationships, Strengthen Your Reputation & Differentiate Your Firm.
Why Firms Use Our Funeral Planner
And How it Benefits Your Business

Accelerating Client Acquisition
Perfect for educational seminars, website lead generation, or community partnerships. This high-value tool positions your firm as an empathetic authority, effortlessly turning cold prospects into warm, inbound leads.

Streamlining Your Intake Workflow
This funeral planner collects required financial, asset, property and estate data cleanly before your clients sit down for legal or financial meetings, making discovery smoother & more efficient.

High-Impact Brand Exposure
More than just a promotional item, this premium planner and guidebook remains a permanent, respected fixture on the desk or table for months. Your logo on the cover creates endless brand recognition touchpoints.

Accelerating Client Acquisition
Perfect for educational seminars, website lead generation, or community partnerships. This high-value tool positions your firm as an empathetic authority, effortlessly turning cold prospects into warm, inbound leads.

Streamlining Your Intake Workflow
This funeral planner collects required financial, asset, property and estate data cleanly before your clients sit down for legal or financial meetings, making discovery smoother & more efficient.

High-Impact Brand Exposure
More than just a promotional item, this premium planner and guidebook remains a permanent, respected fixture on the desk or table for months. Your logo on the cover creates endless brand recognition touchpoints.
How Firms Use Our Funeral Planner
And How to Maximize It to Impact Your Bottom Line
Law Firms & Financial Institution Strategies
Funeral Homes & Death Care Industry Strategies
Nursing Homes, Senior Living, & Hospice Facility Strategies
How Firms Use
Our Funeral Planner
And How to Maximize It
to Impact Your Bottom Line
Law Firms and Financial
Institution Strategies
Funeral Homes & Death Care
Industry Strategies
Nursing Homes, Senior Living,
& Hospice Facility Strategies

Increase client retention.Protect your brand authority.Position your firm as an empathetic leader.
Ensure you're the one they call for help with the inheritance.
Elevate Your Reputation
From turnkey bundles to fully co-branded covers
Tier 1
Traditional
No Setup Required
Free Shipping
Standard planner with original cover design (no customization)
Premium soft-touch cover with full-color interior layouts
Fast-shipping bulk bundles ready to distribute instantly
No setup fees required. Ships directly to you.
Tier 2
Co-Branded Cover
$199 Setup Fee
Free Shipping
Everything in Tier 1 plus custom exterior branding
Your firm’s logo and business or individual name printed directly on the front cover
Optional removal of the feather design from the front cover
Free Shipping
Frequently Asked Questions
Contact Us
Forest City Publishing
14616 Pearl Rd
Unit #1074
Strongsville, OH 44136
By Appointment Only(440) 253-0905
[email protected]
Privacy Policy
Effective Date: June 25, 2026Forest City Publishing ("we," "our," or "us"), operator of funeralandestate.com, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or purchase our products.1. Information We Collect
Personal Data: We may collect personally identifiable information, such as your name, shipping address, billing address, email address ([email protected]), and phone number, when you voluntarily purchase a product or sign up for our digital downloads.Financial Data: Financial data related to payments (such as credit card numbers) are processed securely by our third-party payment processors (e.g., Stripe, PayPal). We do not store your financial details on our servers.2. How We Use Your Information
We use the collected information to fulfill orders, process transactions, deliver digital resources, improve website functionality, and communicate updates or promotional offers regarding our guidebooks.3. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share data with trusted service providers who assist us in operating our website, conducting our business, or serving our users (e.g., shipping fulfillment and email marketing platforms).4. Data Security
We implement standard administrative and technical security measures to safeguard your personal data. However, please note that no electronic transmission over the internet can be guaranteed 100% secure.5. Your Rights
You have the right to access, correct, or request the deletion of your personal data at any time. To exercise these rights, please contact us at the email provided below.6. Contact Us
If you have questions about this Privacy Policy, please contact us at:Email: [email protected]
Terms of Service
Effective Date: June 25, 2026Welcome to funeralandestate.com. By accessing or using our website, purchasing our physical guidebooks, or utilizing our digital downloads, you agree to be bound by these Terms of Service.1. Use of Site and Intellectual Property
All content on this website, including text, graphics, book layouts, planner designs, and digital resources, is the property of Forest City Publishing and is protected by copyright laws. You may not reproduce, redistribute, or resell any physical or digital assets without explicit written consent from the author, Erin Sommer.2. No Legal or Financial Advice
The materials provided in our guidebooks, planners, and website resources are designed strictly for logistical organization and informational purposes. They do not constitute formal legal, financial, or estate-planning advice. For specific legal or financial binding arrangements, users are advised to consult a qualified attorney or financial professional.3. Purchases and Refunds
By placing an order, you agree to provide current, complete, and accurate purchase and account information. We reserve the right to refuse or cancel orders at our sole discretion. Due to the immediate delivery nature of digital products and custom physical items, refund policies are handled on a case-by-case basis through our customer support team.4. Limitation of Liability
Forest City Publishing and its representatives shall not be liable for any direct, indirect, incidental, or consequential damages resulting from the use or inability to use our products, or for any administrative omissions made by users during their personal estate management.5. Governing Law
These Terms of Service shall be governed by and construed in accordance with the laws of the State of Ohio, United States, without regard to its conflict of law provisions.6. Contact Information
For inquiries regarding these terms, please contact:Email: [email protected]
















